The Numbers Game…
I’m not sure why, but there’s a seemingly endless fascination with rankings and chart numbers. In certain circumstances, sports for instance, this all makes sense: it’s about competition and determining victory and there are a whole host of governing bodies to ensure fair play. Charts are also considered helpful to indicate relative popularity but this kind of benchmarking is much less reliable and is liable to manipulation or abuse. Of course, you might have guessed that the charts that I seem to be most fixated with are Amazon Sales Rankings. I confess: I try not to look at them but for some reason I can’t help it! Anyway, I thought I’d share a little of what I’ve experienced about them over the last few years.
When I first published Firebird, back in 2011, the concept of ebooks was still very new. Back then, Firebird would oscillate between the top 10,000 and top 100,000 books in both the UK and US Amazon charts. At that time, the general author consensus was that if you were in the top 10,000 then that was a very good sign.
Nowadays, however, things have changed. All of the major publishing houses have, to some extent, conceded to the ebook format and published their back catalogues. Indie writers, good and bad, are pouring their wares into the e-marketplace and the trend of publishing shorter stories as “novellas” is not doing anything to reduce this literal tsunami.
So, two years on, Firebird is selling more strongly than ever – albeit that this means approximately two copies per week – but is now generally ranked as being between 100,000th and 200,000th. A good day might see it spring up to a circa 30,000th slot but, within a day, it’ll drift back into its more normal resting place.
Thunder, despite having a lower overall circulation, is not too dissimilar. It ranges between 200,000 and 500,000th.
Initially I was concerned about this. Now I’m not.
I celebrate days when either book breaks the top 100,000 as this tells me that someone new has been kind – or perhaps crazy – enough to try out my efforts and I have settled into being satisfied that if my books are anywhere in the top million then that’s still pretty impressive considering the wealth of global competition they’re up against.
And who knows? I may have to add even more zero’s to my benchmark in another couple of years!